Paris Hilton’s 11:11 Media has unveiled a captivating metaverse experience with the highly-anticipated launch of ‘Sliving’land (what is now her personal metaverse experience) within the Roblox platform. This move, backed by Hilton’s massive social media following of 70 million fans, aims to create an engaging entertainment hub within the virtual world of Roblox. Hilton has embraced her moniker as the “queen of the metaverse.” Slivingland is set to embody this unique brand of excitement and style.
- Slivingland Launches in Roblox:
- Paris Hilton’s 11:11 Media metaverse debut.
- Diverse entertainment and brand engagement.
- Immersive Avatars & Events:
- Exploration, collection, and activities.
- Concerts and community for engagement.
- Metaverse Innovation with Hilton:
- Bridging Gen Z, brands, and metaverse.
- Slivingland redefines brand-audience interactions.
What Is Paris Hilton’s Sliving Land Roblox Experience All About?
Slivingland, a term Hilton coined in 2019 that combines “slaying” and “living your best life,” offers a multi-faceted experience where fans can enjoy a diverse range of entertainment content. From fresh music releases and captivating podcasts to TV shows, films, and exciting brand collaborations, Slivingland serves as a platform for creative expression and brand activation. It also appeals to both Hilton’s dedicated fanbase and the broader Gen Z demographic.
The launch of Slivingland serves as a pivotal moment for Hilton, showcasing her ability to bridge the gap between the metaverse, Gen Z, and strategic brand engagement. Cynthia Miller, 11:11 Media’s Director of Web3 and the metaverse, emphasized that the team of 20 individuals meticulously designed Slivingland to be a fully immersive experience that embodies creativity, entertainment, and collaboration.
To celebrate the launch, Hilton will host a metaverse concert on August 25th, demonstrating her talents as a DJ and seamlessly blending the boundaries between the real world and the virtual realm. The core gameplay loop in Slivingland draws inspiration from popular life simulation games like The Sims. Avatars can explore different areas, collect photographs, and enjoy various activities, such as fashion and pet-related endeavors. A mini rhythm game adds an engaging element to the experience, with top performers earning exclusive perks.
Slivingland Features: High Fashion On Roblox
One innovative feature is the integration of limited-edition digital fashion items inspired by the iconic Y2K style. Over an eight-week period, starting from the beginning of August, users can access fashion pieces such as pink headphones, choker necklaces, and the sparkling pink Sliving Suit. This further brings a touch of Hilton’s signature style into the metaverse.
Furthermore, 11:11 Media collaboratively developed Slivingland with Sawhorse Interactive, known for creating metaverse experiences for renowned figures like Elton John, Karlie Kloss, Alo Yoga, and Tommy Hilfiger. Slivingland’s vision is to create a futuristic, imaginative, and whimsical city that embodies the essence of Paris Hilton and the #sliving lifestyle.
As the metaverse continues to grow in significance, Slivingland sets a stellar example. This is how entertainment, brand engagement, and community-building can seamlessly converge within a virtual realm. Hilton’s proactive approach in exploring the metaverse demonstrates her visionary perspective. It also reflects her desire to engage with fans in innovative ways.
The launch of Slivingland marks yet another chapter in Hilton’s ongoing efforts to create memorable moments and redefine brand-audience interactions. Some of the notable partners for Slivingland also include Hilton Hotels, Klarna, NBC, iHeart Media, and Taco Bell. This move highlights the platform’s strong appeal to brands looking to connect with an engaged and diverse audience.
In conclusion, Slivingland is a metaverse experience that captures Hilton’s spirit. It resonates with Gen Z, and offers a dynamic platform for brands to activate and engage. It’s an exciting glimpse into the evolving landscape of entertainment and brand promotion within virtual worlds.