The PGA Tour is the most recent storied sports activities league to enter the NFT house, as we speak saying a long-term pact with NFT startup Autograph—which was co-founded by NFL icon Tom Brady—to create officially-licensed digital golf collectibles.
Autograph plans to launch its PGA Tour NFTs in early 2023, tapping into the league’s decades-long trove of belongings together with video footage, information, and imagery from each present occasions and previous competitions. Autograph’s announcement additionally factors to rewards for PGA Tour followers, in addition to unique entry to each digital and real-world occasions.
Patrick Cassidy, Autograph’s Chief Advertising and marketing Officer, informed Decrypt that the companions are nonetheless finalizing the appear and feel of the NFTs. However whereas using video footage may recommend an NBA Prime Shot-like strategy to digital collectibles, he mentioned to anticipate one thing that’s distinctive from different sports activities choices within the house.
“Every thing we’re doing—we’re attempting to construct one thing new within the house,” he mentioned. “We actually really feel like Autograph has a chance to pioneer loads of these items. We’re not attempting to do what anyone else has carried out already.”
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Golf legend Tiger Woods—already a member of Autograph’s Board of Advisors—can have a hand in shaping the PGA Tour’s NFT product. Woods has additionally beforehand launched his personal NFT collectibles by way of the corporate.
“We’ll lean on [Woods] in so some ways,” mentioned Cassidy, “for a way we are able to construct and make the most effective product on the planet round the most effective athletes on the planet, and some of the premier sports activities manufacturers within the universe.”
An NFT is a blockchain token that works as a proof of possession for an merchandise. Digital items like sports activities collectibles, profile photos, and paintings are in style examples in a market that yielded $25 billion price of buying and selling quantity in 2021 alone.
Autograph was introduced in April 2021 and rolled out its first NFTs late final summer season, with athlete-centric choices from the likes of Brady, Woods, Simone Biles, Derek Jeter, and Wayne Gretzky—the final three of that are additionally on the corporate’s Board of Advisors.
The corporate initially launched its NFTs by way of an unique partnership with the DraftKings Market, however that exclusivity interval has now ended, Cassidy confirmed.
Autograph lately launched its first NFT product by way of its personal web site—a Tom Brady “season ticket” go that unlocks entry to a personal fan membership with perks like occasions, unique merchandise, and extra. Every of the two,500 complete NFTs sells for $750, and it’s the primary “Signature Expertise” drop from the startup.